Case Studies
Case Studies
Case Studies

Design Strategy in Action: Boosting Blend's Success
I led a team of 3 to 5 designers responsible for creating all experiences related to Blend’s low-code tool, the Blend Builder Platform. Users of this tool can build products for banks—such as loans, credit cards, and deposit accounts—in a matter of months instead of years.

Year Over Year Product Growth
27%
Customer Cost savings vs. an In-House Build
28%

Design Strategy in Action: Boosting Blend's Success
I led a team of 3 to 5 designers responsible for creating all experiences related to Blend’s low-code tool, the Blend Builder Platform. Users of this tool can build products for banks—such as loans, credit cards, and deposit accounts—in a matter of months instead of years.

Year Over Year Product Growth
27%
Customer Cost savings vs. an In-House Build
28%

Mentoring Designers: Finding the Deep End of the Pool
I mentored a junior designer in designing and launching a brand new program on Staples’ business platform, Staples Business Advantage, which serves over 1,000,000 users weekly. Together, we simplified a complex concept into an accessible, revenue-driving program for Staples’ customers.


Seller of K-Cups
#1
Machines placed
50,000

Mentoring Designers: Finding the Deep End of the Pool
I mentored a junior designer in designing and launching a brand new program on Staples’ business platform, Staples Business Advantage, which serves over 1,000,000 users weekly. Together, we simplified a complex concept into an accessible, revenue-driving program for Staples’ customers.

Seller of K-Cups
#1
Machines Placed
50,000


Bitbo - Bitcoin Stats & Data
Leading Bitcoin Data and Stats site. Live price action, monitor on-chain data, and track key economic indicators.

Conversion Rate
12%
Customer Cost savings vs. an In-House Build
4.8*

Streamlining E-commerce Navigation
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Year Over Year Product Growth
150%
Customer Cost savings vs. an In-House Build
28%

UI Design for Internet Sharing App
An innovative app and approach for taking advantage of unused internet from people's devices. It differs from others because of its simplicity, functions, and ways to earn extra money.

Conversion Rate
20%
Customer Cost savings vs. an In-House Build
95%

Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Year Over Year Product Growth
27%
Customer Cost savings vs. an In-House Build
28%

Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Year Over Year Product Growth
27%
Customer Cost savings vs. an In-House Build
28%

Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Year Over Year Product Growth
27%
Customer Cost savings vs. an In-House Build
28%

Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Year Over Year Product Growth
27%
Customer Cost savings vs. an In-House Build
28%

Enhancing Mobile Banking App Usability
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Year Over Year Product Growth
27%
Customer Cost savings vs. an In-House Build
28%

Product Design leader and Player Coach specializing in managing high-performing teams that drive results.
© 2025 William Bernhard

Product Design leader and Player Coach specializing in managing high-performing teams that drive results.
© 2025 William Bernhard